Aldo becomes Palexy's new client

One of the largest consumer marketing and multi-unit retail operators in Vietnam started seeking more accurate data with Palexy.


Ho Chi Minh City. -- December 2, 2019 -- After considering a large range of solutions, Viet Thai International picked Palexy AI technology to measure and optimize its franchised Aldo chain nationwide.


Established in 1998, Viet Thai International JSC (VTI) has been instrumental in shaping the country’s modern retail and branding environment. The company owns two highly-esteemed F&B brands, Highland Coffee and Pho 24, which have both enjoyed a steady presence among the nation’s rising middle class. Additionally, VTI also represents many illustrious global brands such as Hard Rock Cafe, Swarovski, and Aldo Shoes & Accessories. Its Aldo fashion shoe outlet recently won the International Top “Partner of the Year” award over all Aldo Franchisees worldwide.


Founded in 1972 by Aldo Bensadoun, the youngest in a four-generation family of shoemakers, Aldo Group has a heritage rooted in the long-standing tradition of the footwear industry. The company’s modus operandi, however, emphasizes accessible prices and staying on top of the latest fashion trends. After nearly half a century, Aldo Group has grown into a worldwide corporation, with nearly 3,000 stores under three retail banners: ALDO, Call It Spring/Spring and GLOBO. Aldo Group has always incorporated a scientific approach to business and Palexy's AI Analytics software fulfills Aldo's goal to be more data-driven.


Mr. Chinh Than, VTI’s CIO is excited about the potential breakthrough that Palexy Solution can bring: “With the detailed customer journey, A.I could help us compare the buyer’s and non-buyer’s mentality. A whole host of optimization could come about: targeting, layout, display, merchandising, customer service... all made self-evident by real customer behaviors. The potential for improvement is vast, specific, executable, and immediate.”


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