Monitor the impact of different product placements:
Actively measure the changes in customer shopping behaviors and respond to wrong product decisions in a timely manner.
Revamp visual merchandising including window displays:
Drive capture rate and increase exposure at each store location by quantifying customers’ reactions to different designs.
Optimize store layouts:
Entice customers with store visuals based on A/B testing, store layout heatmaps, and shopping journeys of buyers and non-buyers.