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Solutions

Marketing

Gain complete insights into your customer journeys:

Understand how customers navigate your stores to enhance their in-store experience.

Grasp a better view of each demographic segment:

Analyze their shopping habits and interests at each location to tailor target marketing campaigns.

Evaluate marketing performance ROI more accurately:

Measure various KPIs beyond revenue (store traffic, traffic and conversion rate of targeted customer segments, section traffic and dwell time, shopping behaviors).

  • FEATURED CASE STUDIES

    Evaluate In-depth Performance of Marketing Campaigns

    Palexy Solution provides various metrics to measure how effective a marketing campaign was, including Traffic, Conversion Rate, Visits At Promotion Section, Customer Demographics, and Sales Increase before and during the promotion, enabling complete analysis.

  • Optimize Digital Marketing Performance with In-store shopper insights

    Palexy AI Solution enables retailers to build personas of easy-to-convert in-store customers, which might vary at different store locations. By targeting easy-to-convert customers, retailers could optimize ROI of their marketing campaign.

    FEATURED CASE STUDIES

  • FEATURED CASE STUDIES

    Marketing ROI Maximization With Location-Based Customer Behaviors

    Despite a sharp budget cut, a clothing retailer increased Revenue by 27% and reduced Cost Per Click by 32% by successfully applying Palexy’s Shopper Profile Detection technology.

Learn more about our other solutions

Operations

Optimize operation efficiency. Spot problems quickly

Merchandising

Measure and improve your merchandising impact

Loss Prevention

Catch frauds early and minimize sales loss with automatic alerts

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