Marketing

Solutions

Marketing

Gain complete insights into your customer journeys:

Understand how customers navigate your stores to enhance their in-store experience.

Grasp a better view of each demographic segment:

Analyze their shopping habits and interests at each location to tailor target marketing campaigns.

Evaluate marketing performance ROI more accurately:

Measure various KPIs beyond revenue (store traffic, traffic and conversion rate of targeted customer segments, section traffic and dwell time, shopping behaviors).

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Evaluate In-depth Performance of Marketing Campaigns

Palexy Solution provides various metrics to measure how effective a marketing campaign was, including Traffic, Conversion Rate, Visits At Promotion Section, Customer Demographics, and Sales Increase before and during the promotion, enabling complete analysis.

FEATURED CASE STUDIES

Evaluate In-depth Performance of Marketing Campaigns

Optimize Digital Marketing Performance with In-store shopper insights

Palexy AI Solution enables retailers to build personas of easy-to-convert in-store customers, which might vary at different store locations. By targeting easy-to-convert customers, retailers could optimize ROI of their marketing campaign.

FEATURED CASE STUDIES

Optimize Digital Marketing Performance with In-store shopper insights

FEATURED CASE STUDIES

Marketing ROI Maximization With Location-Based Customer Behaviors

Despite a sharp budget cut, a clothing retailer increased Revenue by 27% and reduced Cost Per Click by 32% by successfully applying Palexy’s Shopper Profile Detection technology.

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